Google Ad Calculator

This Google Ad Calculator helps you evaluate the performance of your Google Ads campaign by calculating key metrics like Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Mille (CPM), Conversion Rate, Cost Per Acquisition (CPA), and more. These metrics give you insights into how efficiently your campaign is spending your budget and converting clicks into revenue.

Here’s a quick breakdown of how it works:

Steps to Use the Google Ad Calculator:

1. Enter Impressions: Input the total number of impressions your ad has received.
2. Enter Clicks: Input the total number of clicks your ad has gotten.
3. Enter Total Cost: Input how much you have spent on the campaign so far.
4. Enter Conversions: Enter how many conversions (sales, sign-ups, etc.) have been made.
5. Enter Total Revenue: Input the total revenue generated from those conversions.

Once you input all these values, click “Calculate”, and the calculator will give you:

Calculated Metrics:

1. CTR (Click-Through Rate): Measures the effectiveness of your ad in getting clicks from impressions. $$\text{CTR} = \left( \frac{\text{Clicks}}{\text{Impressions}} \right) \times 100$$CTR=(ImpressionsClicks​)×100
2. CPC (Cost Per Click): Shows how much you’re paying for each click. $$\text{CPC} = \frac{\text{Total Cost}}{\text{Clicks}}$$CPC=ClicksTotal Cost​
3. CPM (Cost Per Mille): The cost for 1,000 impressions. $$\text{CPM} = \frac{\text{Total Cost}}{\text{Impressions}} \times 1000$$CPM=ImpressionsTotal Cost​×1000
4. Conversion Rate: Measures the percentage of clicks that resulted in conversions. $$\text{Conversion Rate} = \left( \frac{\text{Conversions}}{\text{Clicks}} \right) \times 100$$Conversion Rate=(ClicksConversions​)×100
5. CPA (Cost Per Acquisition): The amount spent for each conversion. $$\text{CPA} = \frac{\text{Total Cost}}{\text{Conversions}}$$CPA=ConversionsTotal Cost​
6. RPC (Revenue Per Click): How much revenue is generated per click. $$\text{RPC} = \frac{\text{Total Revenue}}{\text{Clicks}}$$RPC=ClicksTotal Revenue​
7. ROAS (Return on Ad Spend): How much revenue is earned for every dollar spent on ads. $$\text{ROAS} = \frac{\text{Total Revenue}}{\text{Total Cost}}$$ROAS=Total CostTotal Revenue​
8. Profit/Loss: Shows how much profit or loss you’ve made from the campaign. $$\text{Profit/Loss} = \text{Revenue} – \text{Total Cost}$$Profit/Loss=Revenue−Total Cost
9. ROI (Return on Investment): Measures the overall profitability of the campaign. $$\text{ROI} = \left( \frac{\text{Revenue} – \text{Total Cost}}{\text{Total Cost}} \right) \times 100$$ROI=(Total CostRevenue−Total Cost​)×100

Real-World Example:

Let’s imagine you run a Google Ads campaign with the following values:

• Impressions: 50,000
• Clicks: 2,000
• Total Cost: $1,000
• Conversions: 200
• Total Revenue: $2,500

Using the calculator, you would get:

• CTR: $\frac{2,000}{50,000} \times 100 = 4$50,0002,000​×100=4
• CPC: $\frac{1,000}{2,000} = 0.50$2,0001,000​=0.50 (You pay $0.50 per click)
• CPM: $\frac{1,000}{50,000} \times 1000 = 20$50,0001,000​×1000=20 (You pay $20 for every 1,000 impressions)
• Conversion Rate: $\frac{200}{2,000} \times 100 = 10$2,000200​×100=10
• CPA: $\frac{1,000}{200} = 5$2001,000​=5 (You pay $5 for each conversion)
• RPC: $\frac{2,500}{2,000} = 1.25$2,0002,500​=1.25 (You earn $1.25 per click)
• ROAS: $\frac{2,500}{1,000} = 2.5$1,0002,500​=2.5 (You earn $2.50 for every dollar spent)
• Profit/Loss: $2,500 – 1,000 = 1,500$2,500−1,000=1,500 (You make a profit of $1,500)
• ROI: $\left( \frac{2,500 – 1,000}{1,000} \right) \times 100 = 150$(1,0002,500−1,000​)×100=150 (A 150% ROI)

These metrics provide a comprehensive view of your campaign’s effectiveness, helping you to optimize future strategies for better performance and ROI.